ASSESSMENT

•  Do your current marketing and business development practices, policies and procedures help  you grow  your  revenue, enhance your visibility and improve your client satisfaction?

•  Are your resources focused on those activities that are most important to your organization's  growth objectives?

To help you answer these questions, I conduct a Marketing Process Assessment using a best practices marketing model that integrates assessment, awareness building, lead generation and qualification, proposing and selling and managing client relationships.  The model can be applied to all types  and sizes of organizations including professional services firms, businesses, associations and  nonprofit organizations.   I benchmark your organization’s performance in 38 specific marketing and business development processes and produce a comprehensive report entitled "Current vs. Desired State Marketing Assessment."

This Assessment Report provides you with a clear picture of your “current state” describing your organization’s procedures and activities in each process.  The Assessment Report also provides you with recommendations on how to move your organization towards the “desired state” by improving, enhancing and/or developing processes, programs and procedures that reflect best practices.

The “Current vs. Desired State Marketing Assessment Report” will provide you with the information you need to determine your priorities and the types of investments you want to make in order to build your organization's marketing and business development function. 

Interested in learning more? Contact me and let's continue the conversation.


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